Every time your team communicates with your prospects and customers, new contacts are made. Usually, this crucial data sits in email and is lost forever.
Nudge analysis has found that on average, 74% of contacts are missing from CRM
, and only in email. More pressingly, for every 100 key accounts, 28 C-level and VP-level contacts, and 83 contacts in your top 3 buyer roles, are completely missing from your CRM.Nudge contact capture ensures every contact you interact with is kept, without any rep adoption.