The Top B2B Marketing Events in 2017 - - Relationship Intelligence for Sales

The Top B2B Marketing Events in 2017

By Kevin Hurley in Events

Although we’re into the second quarter of 2017, don’t think you’ve missed out on the best B2B marketing events of the year. While a few have already gone by, there are still many upcoming. We’ve gathered a list of the most noteworthy B2B marketing events and conferences on our radar. Check out the list and see if any appeal to you.

Marketing Innovation Summit

Where: San Francisco When: Apr 5-6, 2017

B2B marketers attend this event to discover the latest trends and innovations in account-based marketing (ABM). They’ll hear from 20+ B2B thought leaders and ABM experts in various sessions throughout the two days, and they can even earn their ABM certification as well.

Speakers this year include Laura Ipsen, GM & SVP, Oracle Marketing Cloud; Eric Martin, VP of Customer Experience Marketing, SAP North America; and Matt Senatore, Service Director, Account-Based Marketing, SiriusDecisions.

Conversion Conference 2017

Where: Las Vegas When: Apr 19-20, 2017

One of the top events for conversion rate experts and marketers, the Conversion Conference delivers actionable content from industry leading speakers. Attendees learn strategies for fast, measurable digital marketing success, specifically surrounding conversion testing and optimization.

Speakers this year include: Linda West, Director, Digital Marketing, Act-On Software; Jamie Smith, CEO, Campaign Watch; Michael Mace, VP Product Marketing, UserTesting; and Joel Harvey, Managing Partner, Conversion Sciences, LLC.

Digital Summit Series

Where: Various locations When: Various dates in 2017

Taking place in 15+ locations around the U.S., the Digital Summit Series is an event that gives marketers the latest information on digital trends and best practices, as well as deeper sessions full of practical tips and takeaways. Attendees connect with fellow digital professionals and new business prospects and partners.

Previous speakers included: Gary Vaynerchuk, Founder, Vayner Media; Steve Wozniak, Co-founder, Apple; Charlie Waite, GoPro; Leela Srinivasan, OpenTable; Brittany Willams, Etsy; and Matthew O’Neil, Dallas Cowboys.

Marketing Nation Summit

Where: San Francisco When: Apr 23-26, 2017

This Marketo partner conference gathers the best and brightest in the world of digital marketing, advertising, and IT. Attendees learn about the latest trends in digital marketing and advertising, network with other Marketo customers and partners, and more.

Previous speakers included Hillary Clinton, Will Smith, and Arianna Huffington.

Modern Marketing Experience (Oracle)

Where: Las Vegas When: Apr 25-27, 2017

This Oracle partner conference is all about Customer Experience (CX). It’s a three-day event designed to showcase “captivating content, innovative best practices, and leading edge technology to help you deliver the best of your brand.” Attendees can attend educational sessions to learn about modern marketing best practices. Intimate breakout sessions with marketing leaders on topics important to attendees help them gain fresh insights on creative innovative and compelling marketing strategies that affect their ROI and revenue.
Speakers this year include Joseph Gordon-Levitt Actor, Producer, and Social Entrepreneur; Gene Phifer, VP and Distinguished Analyst, Gartner; Jay Baer, President, Convince & Convert; Yoav Schwartz, Founder and CEO, Uberflip.


Where: San Francisco When: May 2017

Where: Boston When: Oct 2017

This is a vendor-agnostic forum for understanding the breadth of marketing technologies and how organizations can effectively integrate them into their marketing strategy and operations. The conference blends graduate-level marketing, technology and management topics to help marketers succeed in this increasingly software-powered marketing world.

Speakers this year include: Mayur Gupta, VP, Growth & Marketing, Spotify; Kate Chalmers, Director of Marketing Operations, Hootsuite; Vance Faulks, Senior Director, Digital Business Services Marketing, SAP; and Andrea Fryrear, Chief Content Officer, The Agile Marketer.

B2B Marketing Leaders Forum APAC

Where: Sydney, Australia When: May 16-18, 2017

B2B marketers attend this event to learn strategies, technologies and leadership techniques for turning their marketing departments into revenue generating machines, become modern marketers and advancing their careers as individuals. It’s a forum designed to help B2B marketers specifically, benchmark their existing strategies, take advantage of new technologies and innovative solutions.

Speakers this year include: Robert Rose, Co-founder and Chief Content Adviser, Content Marketing Institute; Ray Kloss, Director of Marketing Australia and New Zealand, Cisco; Mitchell Mackey, APAC Marketing Director, Ansell Healthcare; and Natalie Truong, Head of B2B Marketing – Pacific, Mercer.

SiriusDecisions Summit

Where: Las Vegas When: May 16-19, 2017

This Sirius Decision partner conference is for sales, marketing, and product leaders. It features general sessions on the latest B2B research and insight, intimate breakout sessions on niche topics that matter to marketers, and customer case study presentations, all focused on operationalizing attendee’s growth strategy.

Speakers this year include various Sirius Decision executives and thought leaders; Jewel, singer and philanthropist; and Daymond John, founder and CEO of FUBU, Presidential Ambassador for Global Entrepreneurship, and one of the stars of ABC’s Shark Tank.

ANA/BMA 2017 Masters of B2B Marketing

Where: Chicago When: May 31-Jun 2, 2017

This event is the largest of its kind in the world, bringing together the brightest minds in business marketing. Attendees explore ways to deliver customer service, strengthen customer interactions, and introduce new products to new markets, organizations can maintain a distinct competitive edge and grow the bottom line.

Speakers this year include: Michael Margolis, CEO, Get Storied; Jeff Julian, Co-founder,; Jon Iwata, Senior Vice President, Marketing and Communications, IBM; and Brian Kardon, CMO, Fuze.

Traction Conference

Where: Vancouver When: May 30-Jun 1, 2017

This event gathers founders and growth leaders from some of the fastest growing tech companies to teach marketers and other sales professionals how to get, keep and grow customers and revenue.

Speakers include Jay Simons, President, Atlassian, Sarah Bird, CEO, Moz, Katie Burke, Chief People Officer, HubSpot, Brian Rothenberg, VP Marketing, Eventbrite.

Ignite 2017 (formerly B2B Marketing Summit)

Where: London, UK When: Jun 22, 2017

Billed as the “single, biggest, and most influential event of its kind in the world”, Ignite is a marketing event focused exclusively on the needs, goals, and challenges of the B2B marketer. Every year Ignite creates a top-calibre agenda of keynote speakers, workshops, breakout seminars, and interactive sessions covering a wide range of strategic and tactical topics for B2B marketers.

Speakers this year include John Watton, Senior Director, Enterprise Marketing EMEA, Adobe; Doug Kessler,Co-founder and Creative Director, Velocity Partners; Vanessa de Souza Lage, chief marketing director, Rentals United; and Mariette Ferreira, Head of Marketing, FairFX.

Uberflip Experience

Where: Toronto When: Aug 22-23, 2017

Marketers attend the Uberflip Experience to learn how to create, manage, and optimize content experiences for the entire buyer journey from leading industry experts.

Speakers this year include Oli Gardner, Co-founder, Unbounce; Ann Handley, Chief Content Officer, Marketing Profs; and Andy Crestodina, Co-founder, Orbit Media.

B2B LeadsCon

Where: New York City When: Aug 21-23, 2017

An event specifically for B2B marketers, B2B LeadsCon is filled with sessions and 1:1 labs where they’ll learn about the latest industry trends in SEO, ABM, Analytics, Behavioral Targeting, and more.

Speakers this year include: Issac Wyatt, Director Mktg Operations, New Relic; Jeannine Rossignol, VP Mktg, Xerox Corporation’s HR Services; Amanda Bass, Creative Services, Marketing, Aflac Worldwide Headquarters; Peter Garza, Vice President, Marketing, In Touch Health; and Andrew Moravick, Research Analyst, Marketing & Sales Effectiveness, Aberdeen Group.

Content Marketing World

Where: Cleveland, OH When: Sep 5-8, 2017

Content Marketing Institute’s flagship event, Content Marketing World (CMW) is held every year in Cleveland. There are over 120 sessions and workshops presented by the leading brand marketers from around the world covering strategy, integration, measurement, and the latest new ideas in content marketing.

Speakers this year include: Carlos Abler, Leader, Online Content Strategy, 3M Global eTransformation; Jessica Best, Director, Data-Driven Marketing (email, mobile, customer marketing), Barkley; Giuseppe Caltabiano, VP Content, Social Media, PR, Schneider Electric, Juntae DeLane, Founder, Digital Branding Institute; Joel Harrison, Editor-in- Chief and Co-founder, B2B Marketing; and Jillian Hillard, Director, Brand Marketing, Electrolux Small Appliances North America.

Social Brand Forum

Where: Iowa City When: Sep 17, 2017

One of the nation’s premier digital marketing events, brings the best and brightest thought leaders to the heartland of the U.S. for insightful keynotes and tactical how to’s. This event is designed to help marketers at organizations big and small build better brands online through digital content, conversations, and community.

Future M

Where: Boston When: Sep 20-21, 2017

The FutureM conference was named on Forbes’ list of “Marketing Conferences That Will Keep You Ahead of Trends” for two years in a row. This event brings together marketing and technology innovators to contemplate and celebrate cutting edge technologies and innovations fueling the future of marketing, technology and design. This year’s event has been reimagined to give attendees a more collaborative and intimate environment with their fellow attendees and speakers, including fireside chats with C-level executives about their roles and the future of their businesses, discovery sessions on how tech is changing the customer experience, and workshops that take a deep-dive into the tech driving marketing strategies forward.

Speakers this year include Andrew “Boz” Bosworth, VP, Ads & Business Platform, Facebook; Sean Ford CMO, LogMeIn; Adam Grossman, SVP & CMO, Fenway Sports Management & Boston Red Sox; David Kenny, Watson General Manager, IBM; and Matthew Marolda, Chief Analytics Officer, Legendary Entertainment.

Hubspot INBOUND 2017

Where: Boston When: Sep 25-28, 2017

Over 300+ educational sessions on the latest innovation in marketing, business, and more. The sessions focus on actionable tactics attendees can understand and implement right away.

Previous speakers included Alec Baldwin, Brian Halligan and Dharmesh Shah, Co-founders Hubspot; Ryan Deiss, Co-founder, Idea Incubator and CEO,; Jeff Coon, Partner, Stream Creative; and Chris Brogan, CEO, Owner Media Group, Inc.

Forrester B2B Marketing 2017

Where: Austin When: Oct 5-6, 2017

The 30+ sessions at this event feature industry experts and Forrester analysts, helping B2B marketers adapt to the new customer-centric nature of marketing. Attendees will learn how to look past the hype and fads to make the right decisions on people, processes, and technologies that will drive their business’ client acquisition, retention, and revenue growth.

CEB Sales and Marketing Summit

Where: Las Vegas When: Oct 17-19, 2017

B2B Sales and Marketing leaders must constantly evolve the way they sell. This event was created to boost attendees’ understanding of and ability to adapt to the critical changes facing B2B commercial teams today. Attendees enjoy the keynote and insight sessions hosted by various CEB leaders, as well as the sponsored insight sessions from speakers such as Jeff Gadway, Director of Product Marketing at Vidyard and Brad Billespie, CMO at Octiv.

ad:tech New York

Where: New York City When: Oct 18-19, 2017

Billing itself as the “home of the industry shaping advertising and marketing technology”, ad:tech New York is in its 20th year. It consistently changes its line-up of speakers and sessions to meet the needs of this “ever evolving” marketplace. Sessions cover topics like marketing automation, programmatic topics, and data management. They offer inspirational content through high-caliber keynote speakers, relevant breakout sessions and unique presentation formats. Attendees love the networking opportunities in the VIP Lounge and Networking Tech events.

Past speakers included: Grace Beauseigneur, CMO, Buzzmark; David Beebe, VP, Creative & Content Marketing, Marriott International; David Polinchock, Director, PWC Experience Center; Lori H. Schwartz, Principal, Tech Cat; and Scott Susskind, Partner & CTO, Sci Futures.


Where: San Francisco When: Nov 6-9, 2017

One of the premiere events for customer success and creating customer journeys that deliver exceptional brand experiences, Dreamforce takes place every year in San Francisco. Attendees learn all about the latest in email, mobile, social, web, ads, and journey management in Marketing Cloud, as well as how to use Salesforce to its fullest. It’s a world-class education and networking event for Salesforce customers and partners.

Past speakers included: Mary T. Barra, Chairman and CEO, GM; Melinda Gates Co-chair, Bill & Melinda Gates Foundation;  Captains Scott and Andy Kelly, Astronauts, NASA; George Colony, Chairman of the Board and CEO, Forrester; and Payal Kadakia, Co-founder and CEO, ClassPass.

Internet Summit

Where: Raleigh, NC When: Nov 15-16, 2017

This event is for the digital media and marketing professional. It’s filled with leading-edge media and marketing content, 90+ educational sessions on the latest digital trends and best practices from industry educators. Attendees will learn tactics and strategies that’ll keep them up to date in today’s digital economy, as well as tangible take-home actions they can use right away.

Speakers this year include Rand Fishkin MOZ, Michael King | Founder & Digital Marketing Consultant, iPullRank, Kelsey Carroll | Global Digital Marketing Manager, HP Enterprise.

IGNITION – Future of Media

Where: New York City When: Nov 29-30, 2017

An event covering tech, telecom, and media, Ignition brings together professionals interested in digital media and how it affects business (and the world). Geared mainly for executives, there are interactive demos, workshops, exclusive interviews with innovative thinkers and speakers, and insightful presentations. There are several topic tracks attendees can choose from, including media, marketing, startups, and emerging tech.

Previous speakers included Jeff Bezos, Arianna Huffington, Elon Musk, and Neal Mohan of YouTube.

Kevin Hurley
Director of Marketing
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