Going into the New Year as a B2B sales professional, you’ll likely have some software subscriptions coming up for renewal, so we wanted to prepare you for those decisions.
We sifted through B2B sales tools on Capterra, G2 Crowd, Gartner and more to pull out our top 128 picks for everything from new-age social selling tools to B2B sales automation software.
Enjoy the list!
Top 10 CRM Systems
Base: Next-generation CRM software for leading B2B sales teams.
Close.io: The inside sales CRM of choice for B2B startups and SMBs.
Hubspot CRM: Everything you need to organize, track, and nurture your B2B leads and customers.
Microsoft Dynamics: Break down the silos between CRM & ERP to capture new business opportunities.
Monday: Simplified the complexity of a CRM into one visual tool.
Nimble: The #1 Rated Social Sales & Marketing CRM.
Pipedrive: CRM that is easy to use and easy to customize.
Salesforce.com: Sell, service, and market smarter with the world’s #1 CRM platform.
Streak: CRM inside Gmail. Run your entire business from your Inbox.
SugarCRM: Highest Net Promoter Score across all major CRM vendors.
SalesHandy: reach out to sales prospects and automate the emails using mail merge.
Top 5 Social Selling Tools
HootSuite Social Selling: Make it easy for B2B sales reps to embrace social selling.
LinkedIn Sales Navigator: Get closer to the right people to find leads and close deals.
Nudge.ai: AI-powered solution for B2B sales teams to build relationships.
PeopleLinx: Activate social selling with individualized guidance for B2B sales reps.
rFactor: Drive revenue through social selling and employee advocacy programs.
Top 6 B2B Prospect Research Tools
AeroLeads: Find B2B Prospects using a Google Chrome Plugin.
BuiltWith: Find out what websites are Built With.
Growlabs: Combine targeted B2B lead generation with powerful automation.
LeadIQ: Increasing the productivity of the entire sales team through better B2B prospect research
Mozenda: Quickly turn web page content into structured data.
SoPro: Helps businesses to identify and engage with qualified B2B prospects.
Top 10 Prospect List Creation Tools
Datanyze: B2B Sales Intelligence & Lead Generation Software.
FindThatEmail: Find the email address of decision makers in millions of companies worldwide.
Found.ly: Find B2B prospects, their emails, and be smart about how you email them.
GrowthList: Hand-researched list of 14,000+ fast-growing tech companies with validated email addresses.
HeadReach: Fastest way to find targeted B2B leads with real emails and social profiles.
Hoover’s: A Faster Path from Prospect to Customer.
Hunter.io: Connect with anyone by finding email addresses in seconds.
Kick Fire: Browser extension to find B2B leads, verify contact information, and push new accounts into your CRM.
LeadFuze: Automated list building and email outreach to create warm B2B leads.
Prospect.io: Sales Automation Platform for modern B2B sales teams.
Siftrock: A simple, passive way to clean your database and find fresh leads.
Bant.io: Automated B2B Lead Generation.
Bsharp: Mobile Sales Enablement Platform.
CrystalKnows: Tailor your emails, meetings, and conversations to anyone’s unique personality.
InsideView: Shows B2B companies who to engage, why and when to reach out, and how to connect.
Leadgenius: Custom B2B Contact & Account Data.
Mixrank: Tracks your customers so you don’t miss an opportunity.
Prospectify: Intelligent Automated Lead Gen.
Radius: Get total clarity to reach and convert your best B2B prospects.
Top 15 Sales Automation Tools
Boomerang: Schedule an email to be sent later. Easy email reminders.
Cirrus Insight: Enterprise Sales Productivity Tool.
DocSend: Find and share the documents that close deals.
Drift: Conversational marketing platform that qualifies leads for you.
FollowUp: Lightweight productivity suite for your inbox.
Freshchat: Modern messaging software that your sales and customer engagement teams will love.
Growbots: AI-powered bots that handle lead generation for you.
Hubspot Sales: Time-Saving Sales Tools You Can Start Using for Free.
Intercom: Help sales, marketing, and support teams better communicate with customers.
PandaDoc: Streamline the way your team creates, sends, and tracks sales documents.
PersistIQ: Unifies sales communication and workflow into one easy-to-use system.
Salesloft: Sales development platform to improve sales efficiency.
Salesvue: Sales Automation Salesforce App.
SalesWings: Intuitive Lead Prioritization and Lead Qualification.
Toutapp: Sales Email Tracking, Templates and Analytics (acquired by Marketo).
Yesware: Prescriptive tools to help sales teams improve efficiency.
Zapier: Connect Your Apps and Automate Workflows.
Top 11 B2B Marketing Automation Tools
Drift: conversation-driven marketing and sales platform
Buffer: Save time managing your social media.
ByteGain, a predictive analytics platform for marketers, powered by AI.
Cloudy.Email: Email Marketing 10x Cheaper than the competition.
Hubspot Marketing: Inbound marketing software, all in one place.
Infusionsoft: B2B Sales & marketing software that integrates with thousands of apps.
KuKu.io: Social media management for small businesses, agencies, and in-house marketing teams.
MailChimp: World’s largest marketing automation platform.
Marketo: From acquisition to advocacy, drive measurable results.
Pardot: B2B Marketing Automation by Salesforce.
SalesManago: eCommerce all-in-one Marketing Automation.
Sezion: Make personalized videos for every customer, content, and occasion.
Top 11 Conference Calls, Demoing, and Screen Sharing Sales Tools
Vidyard GoVideo – for easily creating personal videos for prospects and customers
BlueJeans: Online meetings, large-scale events, and video-enabled conference rooms made simple.
ConferenceCalling.com: Fast, easy and unlimited conference call services.
Consensus: Personalized video demos for B2B Sales.
Demo Builder: From screen recording to finished video, in three simple steps.
GoToMeeting: Professional online meeting software.
Jive: Your Business Phone System in the Cloud.
JoinMe: Collaboration tool to cut through pointless processes, politics, and protocols with a single click.
Highfive: All-In-One video conferencing hardware and software.
ON24: Webinar marketing platform for demand generation, lead qualification, and customer engagement
UberConference: The stress-free conference call.
Verishow: Interactive SaaS Online Live Demonstrations Software.
Zoom: Video Conferencing and Web Conferencing Service.
Top 6 Email Outreach Automation Sales Tools
SalesLoft: modern sales engagement platform.
Outreach: B2B Sales Engagement Platform for inbound and outbound sales.
Ninja Outreach: Find Influencers. Automate Outreach.
MailShake: Generate leads, build relationships, and promote content.
Woodpecker.co: Cold emails & follow-ups sent automatically from your mailbox.
Reply.io: Enabling 1:1 Email Conversations at Scale.
Top 11 B2B Sales Analytics Tools
Attach: Know what happens to your documents after you hit send.
Clari: Accurate forecasts and show your sales teams where to focus to close more business, faster.
ClickTale: Experience analytics for the enterprise.
Domo: Business Intelligence Tool to Increase Sales Performance.
GoodData: Bring the Power of Digital Insights to Your Users, Employees, and Clients.
Infer: Predictive Lead Scoring & Analytics for Sales & Marketing Teams.
InsightSquared: Turn your CRM data into decision-quality reports and board-ready visuals.
Looker: A data platform with insights for every department.
Sisense: Instantly reveal business insights from complex data.
Sales-i: B2B Sales analytics software for wholesale distribution.
Tableau: Unleash the power of their most valuable assets: your data and your people.
Top 5 E-Signature Tools for Closing Deals
Adobe Sign: Faster e-signatures online.
Docusign: Send your most important documents instantly and securely, anywhere in the world.
HelloSign: The Most Powerful Platform for Your Business Agreements.
PandaDoc: Streamline the way your team creates, sends, and tracks sales documents.
EverSign: Legally binding electronic signatures at work, at home or on the go.
Top 8 B2B Marketing and Sales Alignment Tools
6Sense: Predictive Intelligence for Account-Based Marketing and Sales.
ClearSlide: Content, communications, and insights at your fingertips to create amazing customer experiences.
Docurated: Intelligent content distribution for B2B enterprises.
Everstring: Build pipeline faster with AI-powered marketing and sales
Lattice Engines: Predictive Marketing Analytics for B2B Marketers.
Leadspace: Audience Management Platform: Know your customers from every angle.
Accent: B2B Sales & marketing alignment software designed to meet both departments’ needs.
Whut: B2B Sales Content Management for Manufacturing.
Ambition: The B2B Sales Management Cloud backed by Google, Harvard Business Review & AA-ISP.
Optymyze: Revolutionizing the Performance of B2B Sales reps.
LevelEleven: Sales management system that reinforces the behaviors that lead to closing business.
Plecto: Performance dashboard software that fuels motivation.
IBM: Manage incentive compensation plans and smarter administration of sales territories and quotas.
Soapbox – Sales teams use SoapBox for their one-on-on team meetings so people stay motivated and performing.
Top 6 Sales Calling Systems
Broadsoft: Global market share leader in cloud business communications.
Counterpath: Seamless communications experience across any device, network or platform.
PowerDialer: An integrated system to contact, connect and close more deals.
RingCentral: Cloud-based communication and collaboration platform.
RingDNA: Inbound and Outbound voice solution that your sales reps will love.
Talkdesk: A Cloud Contact Center Platform That Is Simple, Open and Smart.
Top 5 Sales Hiring, Onboarding, and Coaching Tools
HireVue: The power of AI with the science of I-O Psychology – in a single video interview.
HumanDevelopers: Solve current performance issues and leverage the human capital you already have.
LinkedIn Recruiter: Find and engage with qualified B2B sales candidates.
MindTickle: Empower your B2B sales reps with the knowledge and skills to win.
SalesDrive: Hire Driven B2B Sales reps with Confidence.