Creating Trust in a Digital World
Steven Woods, a name many might remember as a founding partner of Eloqua, a software system designed to help marketers understand consumers’ digital body language, has remained steadfast in his vision to bring trust and emotional connections to the digital world. Since selling Eloqua to Oracle, he and partner, Paul Teshima, have started a new business called Nudge, which is a platform designed to help people actually leverage their massive digital networks of connections and engage in trusting ways that have actual benefits. Their tool helps people nudge each other to create dialogue, stay current, make recommendations and professional introductions — all of which help produce meaningful outcomes.
“Without trust, even the best business proposals are set up to fail,” says Woods. “Trust, which is built up over time, allows a buyer to believe that a seller will deliver the change that is promised. Today, that trust is more important than marketing, selling or product capabilities, in most cases.”