Definitive Guide to Getting Disliked - - Relationship Intelligence for Sales

Definitive Guide to Getting Disliked

By Kevin Hurley in Networking

According to a Q&A session on CNBC yesterday, Facebook has finally decided to give its users what they have wanted for some time now – a ‘dislike’ button.

“People have asked about the ‘dislike’ button for many years, and probably hundreds of people have asked about this, and today is a special day because today is the day that I actually get to say we are working on it, and are very close to shipping a test of it,” states Facebook’s CEO, Mark Zuckerberg.

The Facebook dislike button presents an enormous opportunity from both a marketing and networking perspective. If you’re ready to embark on a journey to the top through the power of being disliked, I’ve created the definitive guide to getting started.

Let’s start your journey to getting disliked on Facebook.

Daily Posts Go A Long Way

One of the easiest wins is to constantly post a photo of yourself every single day, with the same pose and look on your face. If you’re really on the ball, go for 6 pictures in a row all within the span of a few minutes.

Of course, you’ll want to A/B test to see which facial expression gets the most dislikes and then stick to it every shot.

Your Audience’s Expected Reaction:



The More Meaningless, the More Powerful

Post a status update of every single thing you do from waking up to hitting the sack. If you’re really ambitious you could also take a picture to accompany each of your status updates.

The more meaningless your status updates are, such as putting on socks and every snack you eat, the more likely people will tap that thumb down.

Your Audience’s Expected Reaction:

Notebook Smash


Connect, Post, Drive Insane

Connecting your Instagram and Twitter feed to your Facebook account has proven to be one of the easiest ways to drive dislike numbers through the roof for each and every post. 

Think about it, if you post 5 times on Facebook, 5 times on Twitter and 5 times on Instagram every day, you’re stacking up at least 15 possibilities of driving your audience nuts.

Your Audience’s Expected Reaction:



No research? No problem. Give Advice.

People hate being told what to do, so it’s clear that you should capitalize on this to drive dislikes over a long period of time. Try and give people expert advice on all areas of life in a few sentences or less each and every day.

Be sure to not spend any time doing research prior to the post so that people will immediately see how useless your advice is.

Your Audience’s Expected Reaction:



I hope these tips make it clear as to how you can really tap into the power of a dislike to grow your influence and stay top of mind with your audience. We have all been known to take part in this type of Facebook activity, but now is your chance to capitalize on it!


Of course, this post is a joke, but in all seriousness, I’m curious what you think about the possibility of a Facebook dislike button? Let’s me know your thoughts in the comments below!


Kevin Hurley
Director of Marketing
Pro For individuals or small teams who want to automatically capture contacts and activities in Salesforce $30 per user/month Free 30 Day Trial Get Started!
Business For companies who want to understand and close each deal in their pipeline $40 per user/month + $1,000 /month base fee Chat with us