Guide to Multi-Threaded Relationship Selling

Stop letting deals slip through your fingers and start focusing on in-deal relationship building.

Why Read?

Building and maintaining good relationships is a critical part of sales. Yet, many sales pros don’t focus on relationship selling. They continue to work within a “single relationship” paradigm. As a result, they miss out on potential prospects as they’re too focused on singular relationships.

Within a SaaS company, that can be a huge problem. Especially enterprise and B2B SaaS sales, you often have to speak to multiple people in order to make a sale, so limiting yourself to a single relationship significantly reduces your chances of closing that deal.

This guide will show you:

  • what it means to be single-threaded
  • the benefits of multi-threaded relationship selling
  • how to implement multi-threaded relationship selling

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