Manage a Target Accounts Strategy

Nudge continuously tracks customer interactions to better understand and leverage the strength of relationships.

Understand deal dynamics

Target account strategies are complex. Each deal is unique, and you need to understand the dynamics of each buying committee.

See the deal dynamics for each account on your target accounts list at a quick glance and know what needs to happen to move each deal towards close.

Know where to focus

Whether you use MEDDIC, Challenger, Sandler, or any other B2B sales methodology, you need to know how each deal is progressing at every moment in time.

Focus your limited time on deals that you can make a difference in, by knowing what is needed on each deal and coaching each rep on how to win that deal.

Treat each account like gold

In a target accounts strategy, each account matters. Dropping promised follow-up, losing touch, or spamming a buyer can ruin your opportunity to sell to that account.

Ensure your team doesn’t lose touch, never misses a follow-up, and makes every communication meaningful and non-spammy.

Know Who Owns A Relationship

When you’re going after target accounts, it’s important to make sure that each relationship feels genuine for the buyer. And that often means have a consistent point of contact at your company.

Nudge ensures that you have full visibility into conversations between your company and your target accounts. Don’t cross lines and never miss a beat on an important account again.

In our first 30 days with, we drove nearly $1M in new closed deals. That is one of the reasons that has already paid for itself many times over – it's a great platform that just works.
Mark Macdonald
SVP Sales, BIA
It has already paid off, big time. All this intel and data is out there in the universe, and you have to go find it. Our 450 sales reps have too much on their plates to go digging into every prospect’s Twitter every day.
Cindi Stevenson
Director of Sales Operations, Insperity
Our team was having trouble breaking into the account. I used Nudge to find a common connection to the account. Three days later I had a scheduled call with the VP of Revenue.
Taylor Thompson
Sales Executive, SalesLoft

Ready to start closing deals?