No-Bullshit Startup Advice From Founders Part 2: Steve Woods of Eloqua and Nudge
“Last week in Part 1 of this mini-series you heard from Tim Wootton. Tim is the founder of the shared parking service and mobile application, Rover. Having just launched on iTunes this past July, Tim was my startup “Freshman”.
Today, you’ll be reading the seasoned insights of Steve Woods. He is my startup “Graduate”.
In 1999, Steve co-founded a marketing automation platform called Eloqua. For 13 years, Steve drove tremendous growth for the business while acting as CTO. In 2012, Eloqua went public and only four months after its IPO, sold to Oracle for $957 million.
Now Steve is back at it again. His new company is Nudge. Nudge is a social selling application that helps professionals leverage existing connections to grow the right relationships in the right ways at the right times, building stronger, more valuable networks.
With a new startup on his plate and an old one under his belt, here is what Steve has to say…”