Nudge launches at Dreamforce
Innovative social selling app leverages the strength of weak ties
Nudge launches at Dreamforce, helps sales people grow the right relationships from their weak connections.
Toronto, ON 9 October, 2014 – Selling will never be the same. Nudge Social Selling announces a revolutionary new app, Nudge—the only business app to leverage your large network of weak connections.
Nudge, the brainchild of ex-Eloqua execs Paul Teshima and Steve Woods, opened its doors in January 2014, quickly raising $2.8 million in funding. The company is launching the Nudge app at this year’s salesforce.com Dreamforce conference, where Nudge is a Bronze Sponsor.
Fostering weak connections
The opportunity represented by weak ties is a widely accepted sociological theory popularized by author Malcolm Gladwell. In his book The Tipping Point, Gladwell observes that strong connections only expose you to similar people and interests, whereas weak connections expose you to new people, new interests, and therefore bigger opportunities.
Most business social media apps focus only on your strongest social connections. Nudge helps you build relationships with the other 80% of your network—the part composed of weak ties, which are better opportunity connectors.
Nudge builds personal insights on contacts, enabling content recommendations for super-relevant ‘Nudges’. “Choosing the right person, the right time, and finding a message more personal and less occasion-dependent than ‘happy birthday’ or ‘congrats on your work anniversary’ is incredibly time consuming,” says Paul Teshima, Nudge’s CEO. “Nudge makes it fast and simple to nurture those important relationships.”
To the people behind Nudge, it boils down to the role trust plays in selling. “Most organizations have it backwards,” says Steve Woods, Nudge’s CTO. “They continually invest in marketing collateral and sales training when what they really need is earlier, higher and more active relationships to build the trust they need. Trust trumps content, every time.”
Nudge was founded in January 2014 with a vision to bring the business world closer together, one Nudge at a time. Nudge is a social selling application for mobile, tablet, and desktop that integrates with your contacts, matches content to their interests, and prioritizes when to Nudge them based on your relationship history.