Power Prospecting: How to Identify and Engage Your Ideal Customer
Thursday, November 14 1PM EST
VP of Marketing
CTO and Co-Founder
To drive efficiency in today’s data-flooded world, teams must remain deeply knowledgeable about their accounts and relationships. Striving for
more focus, many revenue teams still struggle to operationalize the nuances involved in a modern prospecting strategy. Join us on Thursday,
November 14th as we explore how to leverage deep account intelligence to build your ideal customer model and use that model to surface new
accounts that fit you best. Then, by integrating real-time data about intent and relationships directly into your CRM we’ll show you how to
narrow in on your most fruitful accounts, making effective prospecting a repeatable process.
- Define your ideal customer profile, and use it to surface high-fit accounts
- Monitor buyer behavior to see who is actively researching your solutions
- Visualize account relationships to deepen connections and improve close rates
- Engage key decision-makers with timely, meaningful messages that resonate and convert
The webinar is on Thursday November 14th at 1pm EST.
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VP of Marketing, EverString
With more than fifteen years of sales and marketing experience, Matt Amundson has held various positions with organizations like Red Bull,
Marketo, and Tibco. Matt was responsible for building out the initial Sales Development team at Marketo, helping lead the company to a
billion-dollar IPO. Later he joined Tibco to manage Sales Development, Inside Sales and Demand Generation functions in multiple divisions
within TIBCO including tibbr, Loyalty Lab, Tibco Engage and Spotfire leading to a 4.3 billion dollar acquisition. A frequent speaker, Matt
has been a presenter at Dreamforce, Sirius Decisions, #FlipMyFunnel, LinkedIn and many more. A winner of Topo’s Sales Development Leader of
the Year, Marketo’s 50 Fearless Marketing Leaders and the SLMA’s 40 Most Influential Sales and Marketing Professionals.
CTO and Co-Founder
Co-founder and CTO at Nudge.ai, Steve Woods is passionate about innovation, SaaS, machine learning, and marketing & sales technology. Prior
to founding Nudge, Steve Co-Founded Eloqua, and helped guide it into a market leading position in Marketing Automation, while growing it to
a $100M revenue run rate, through its IPO on the NASDAQ, and to ultimate acquisition by Oracle. Steve authored the book “Digital Body
Language” which explores how to decipher customer intentions online. Steve specializes in SaaS, Cloud computing, business networks, sales
technology, machine learning, marketing automation, marketing operations, software innovation, lead scoring, data management, and B2B
marketing. Steve also enjoys frequent speaking roles at various marketing, sales, and innovation events.