The concept of Sales Coaching and its benefits to sales organizations isn’t new. There’s a lot of research to support the claim that successful sales coaching programs contribute directly to revenue performance.
During a recent Nudge.ai webinar, we polled attendees on their organization’s level of sales coaching maturity, and more than half reported that coaching efforts were ad hoc at best.
So where do you start? You’ve likely heard the saying, manage what you measure, and there’s a reason it’s tried and true. The metrics you choose to track will help set the course for coaching what matters most to your organization.
This handy guide will explore different metrics throughout the sales funnel that show you where and what to coach.