Steve Woods Inbound 2015 Presentation – Trust: The New Metrics in Sales
As one of the key disruptors in shaping the marketing technology space from his days as CTO and co-founder of Eloqua, Steve Woods has played an instrumental role in creating a software market that is estimated to topple $30 billion by 2018. Marketing automation now enables businesses to measure fit and engagement levels throughout the entire buying process with ease.
But, what comes next? In this session, you will gain insight into the fundamental aspects of nurturing relationships with prospects and customers by discovering the most crucial measure of the buyer relationship – trust.