The Top B2B Sales Events in 2017 - - Relationship Intelligence for Sales

The Top B2B Sales Events in 2017

By Kevin Hurley in Events

Although we’re into the second quarter of 2017, don’t think you’ve missed out on the best B2B sales events of the year. While a few have already gone by, there are still many upcoming. We’ve gathered the most noteworthy B2B sales events and conferences on our radar, so check out this list and see if any appeal to you.

TOPO Sales Summit

Where: San Francisco When: Apr 12-13, 2017

A unique event where the world’s best sales and marketing organizations share the tactics and strategies they use to drive exceptional growth for their companies. Sessions provide actionable best practices attendees can take back to their organizations and implement right away.

Speakers this year include: Rob Israch, CMO, Tipalti; Ralph Barsi, Senior Director, Global Demand Center, ServiceNow; Andrew Berger, Head Of Sales Development, Square; and Jairaj Sounderrajan, Head Of Global Sales Operations, Twilio.

AA-ISP Leadership Summit

Where: Chicago When: Apr 18-20, 2017

Billed as the “world’s largest gathering of Inside Sales professionals”, the AA-ISP Inside Sales event is all about learning and networking. Sales pros learn the latest hacks, newest technologies, and proven best practices for solving today’s toughest challenges and issues. Attendees can create their own learning path by selecting from 48+ hands-on breakout sessions.

Speakers this year include: Debbie Dunnam, Corporate Vice President, Worldwide Inside Sales, Microsoft; Bob Perkins, Founder and Chairman, AA-ISP; Kyle Porter, CEO, SalesLoft; Josh Jarrett, Co-founder and Chief Product Officer, Koru; Mike Brooks, President, Mr. Inside Sales; Jill Rowley, Chief Evangelist & Startup Advisor, #SocialSelling.

CRM Annual Conference

Where: Washington, DC When: Apr 24-26, 2017

At this event, marketers will learn about the relationship between communication technologies and customer expectations, and how to apply that to marketing strategies. In keynotes and educational sessions they’ll learn how to create great customer engagements, generate high returns on CRM investments, prepare for customer trends that are reshaping the marketplace, and more.

Speakers this year include: Allyson Boudousquie, VP Market & Product Strategy, Convergys; Charlie Brown, CEO, Context Partners; Marco Casalaina, VP Products, Salesforce Einstein; and Brian Gardner, Founder & Lead Evangelist, SalesProcess360.

Sales 3.0 Conference Series

Where: Various When: Throughout 2017

This series of events is for B2B sales leaders. Individual sessions introduce sales leaders to sales technologies, trends, and strategies to produce increased revenue and improved sales performance. Education seminars explain new ways to achieve revenue growth and productivity in today’s fast-paced and technology-driven sales world.

Gainsight Pulse

Where: Oakland, CA When: May 9-11, 2017

While not officially one of the sales events, this is the “definitive global networking and learning conference in Customer Success.” Hosted by Gainsight for their customers, partners, and others interested in Customer Success, attendees will have the chance to attend over 250 sessions put on by industry leaders and Gainsight experts.

Speakers this year include: Aaron Levie, CEO, Box; Nick Mehta, CEO, Gainsight; Keith Krach, Chairman, Docusign; and Sarah Sproenhle, Vice President, Customer Success, Cloudera.

Gartner Digital Marketing Conference

Where: San Diego When: May 10-12, 2017

This event provides the insights senior marketing leaders need to deliver results in a fast-paced environment. Attendees will get unbiased, actionable advice and information on the trends, tools, technologies and techniques to master their sales craft.

Speakers this year include: Josh Linkner, Tech Entrepreneur, Hyper-Growth Leader and Bestselling Author; and a variety of Gartner analysts such as Noah Elkin, Research Director; Mike McGuire, Research VP; and Elizabeth Shaw, Research Director.

AA-ISP Inside Sales 2017

Where: San Francisco When: Jun 8, 2017

Where: Boston When: Sep 7, 2017

The Inside Sales conference series is for Inside Sales professionals and managers who want to learn new sales skills, discover the latest technologies, and network with fellow professionals.

Hubspot INBOUND 2017

Where: Boston When: Sep 25-28, 2017

Over 300+ educational sessions on the latest innovation in sales, marketing, and business. The sessions focus on actionable tactics attendees can understand and implement right away.

Previous speakers included Alec Baldwin, Brian Halligan and Dharmesh Shah, Co-founders Hubspot; Ryan Deiss, Co-founder, Idea Incubator and CEO,; Jeff Coon, Partner, Stream Creative; and Chris Brogan, CEO, Owner Media Group, Inc.

Sales Force Productivity Conference

Where: Atlanta When: Oct 16-18, 2017

Billed as the “premiere education and networking event for sales leadership, sales operations, and sales effectiveness professionals”, it seems like this is an event not to be missed. It promises that over 300+ attendees, 25+ speakers, educational keynote presentations, panel discussions, practitioner briefings, optional courses, and workshop tracks are available for attendees.

CEB Sales and Marketing Summit

Where: Las Vegas When: Oct 17-19, 2017

B2B Sales and Marketing leaders must constantly evolve the way they sell. Consequently, this event was created to boost attendees’ understanding of and ability to adapt to the critical changes facing B2B commercial teams today. Attendees enjoy the keynote and insight sessions hosted by various CEB leaders, as well as the sponsored insight sessions from speakers such as Jeff Gadway, Director of Product Marketing at Vidyard and Brad Billespie, CMO at Octiv.


Where: San Francisco When: Nov 6-9, 2017

One of the premiere sales events for creating customer journeys that deliver exceptional brand experiences, Dreamforce takes place every year in San Francisco. Attendees learn all about the latest in email, mobile, social, web, ads, and journey management in Marketing Cloud, as well as how to use Salesforce to its fullest. It’s a world-class education and networking event for Salesforce customers and partners.

Past speakers included: Mary T. Barra, Chairman and CEO, GM; Melinda Gates Co-chair, Bill & Melinda Gates Foundation;  Captains Scott and Andy Kelly, Astronauts, NASA; George Colony, Chairman of the Board and CEO, Forrester; and Payal Kadakia, Co-founder and CEO, ClassPass.

Digital Sales Engine

Where: Online When: Nov 17, 2017

Whether or not you can make any of the other sales events, don’t miss this online summit. Digital Sales Engine is for sales professionals looking for more information on the tech tools they should be using in their work. Over 15 informational sessions explain the tools, their application to today’s selling environment, and the best practices for them.

Speakers this year include: Jill Konrath, Sales Keynote Speaker and Best-selling Author; Tiffani Bova, Global, Customer Growth and Innovation Evangelist, Salesforce; Brandon Bruce, COO, Co-founder, Cirrus Insight; and Bastiaan Janmaat, CEO & Co-Founder, DataFox.

LinkedIn Sales Connect

Where: TBD When: TBD

Sales professionals will learn all there is to know about social selling at LinkedIn’s Sales Connect event. Keynote addresses from industry leaders give insight into the social selling trends and organizational challenges, while educational sessions give sales pros tangible, actionable tactics they can use right away.

Previous speakers included: Malcolm Gladwell, Journalist, Bestselling Author, Speaker; Chris Anderson, Curator, TED Conferences; Jill Billhorn, Vice President of Sales, CDW; and other LinkedIn Sales experts.

SiriusDecisions Summit

Where: Las Vegas When: May 16-19, 2017

This Sirius Decision partner conference is for sales, marketing, and product leaders. It features general sessions on the latest B2B research and insight, intimate breakout sessions on niche topics that matter to marketers, and customer case study presentations, all focused on operationalizing attendee’s growth strategy.

Speakers this year include various Sirius Decision executives and thought leaders; Jewel, singer and philanthropist; and Daymond John, founder and CEO of FUBU, Presidential Ambassador for Global Entrepreneurship, and one of the stars of ABC’s Shark Tank.

Kevin Hurley
Director of Marketing
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