WSJ: AI Tools Find New Customers for Companies

By Jaxson Khan in Nudge News

Originally featured in The Wall Street Journal at https://www.wsj.com/articles/ai-tools-find-new-customers-for-companies-1525053720

Automated assistants find and engage potential buyers before handing them off to a human

Sales showed a “tangible boost” after just four months, says Denise Persson, chief marketing officer of the San Mateo, Calif., data-storage firm. Each automated assistant, developed by Foster City, Calif., technology firm Conversica, speaks six languages and works around the clock contacting, engaging and following up with prospects who have reached out to Snowflake through its website, email, text, social media or other channels.

When it determines that a lead is ready to buy, it alerts a human sales rep, handing off useful tips, like the best contact number or time of day to call.

The sales rep takes it from there.

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Jaxson Khan
Sr. Marketing Manager