We are excited to share that Nudge has been acquired by Affinity.
Affinity’s new Relationship Intelligence product for sales teams due out later this year; Affinity expands to open Canadian office
SAN FRANCISCO, CA — March 11, 2020 — Affinity (www.affinity.co), the leading relationship intelligence platform, announced today the acquisition of Nudge, a revenue intelligence platform designed to build relationships and grow sales. Affinity will acquire the Nudge technology as well as the company’s Intellectual Property and the majority of its product and engineering team. This will enable Affinity to accelerate its new relationship intelligence product geared towards sales teams, which is due out later this year.
“At Nudge, we are very proud of the platform we built to help sales professionals grow high-performance relationships, and we’re excited to join Affinity so that we can continue to deliver even more tools to help salespeople exceed,” said Paul Teshima, CEO and Co-founder of Nudge. “The Affinity team shares our commitment to product excellence, as well as our belief that relationships hold the key to success in today’s technology-driven workplaces. It’s a perfect match not only for our product vision but also because our corporate values align so well.”
The acquisition of Nudge gives Affinity a robust set of tools specifically built for sales teams across a variety of industries. Affinity will integrate some of the Nudge feature set into its Affinity’s new sales product, due out later this year. This new offering will enable sales teams drive more revenue and exceed quota. With ever-increasing competition in the market and declining effectiveness of traditional cold outreach, sales teams are turning to Affinity to scale warm introductions, break into strategic accounts, and accelerate existing deals through network intelligence.
Affinity has already seen incredible traction on its beta product with several hyper-growth startups and Fortune 1000 sales teams on board. The waitlist for Affinity’s new sales solution is now open at www.affinity.co/solutions/atlas-sales-teams.